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The Importance of Continuous Data Protection for Business Continuous Availability

Ensuring that your business is maintaining the top level of cyber security that you need is vitally important in a changing digital landscape. Therefore, you may be interested in a continuous data protection solutions for your business.

To ensure that you understand precisely what kind of service your business is getting, let’s discuss what these complex terms mean and how they can help you.

What Is Continuous Data Protection?

Continuous data protection (CDP) is a fairly modern concept since the technology required to make it happen must be fast and have fast internet access.

A simple way to explain it is this: it’s similar to a traditional backup solution, but where a traditional solution would make a backup every hour, say, continuous data protection backs up an instance of your data each time a change is made.

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For example, say there’s a vitally important document on your system containing the names and addresses of clients. The last time that document was edited, a snapshot of the edited document was backed up to a secure server. This means that if a bad actor makes changes, your system will have a backup of the unedited document and the new document that the bad actor has damaged. This will allow you to restore all data to your system in full.

What Is Business Continuous Availability?

CDP is a good conceptual place to begin to understand continuous availability.

Continuous availability is about business continuity and ensuring that your services keep on running without any or minimum downtime when a disruption strikes. Continuous data protection, with its low recovery point objective (RPO, or data loss – the lower, the better) and fast recovery point objective (RTO – the lower, the better), enables and contributes to continuous availability for business operations.

What Does This Mean For Your Employees And Clients?

For a business’s clients, Continuous Data Protection (CDP) ensures that they can rely on uninterrupted access to the services and products they depend on. Whether it’s an e-commerce platform, financial services, or any other customer-facing operation, CDP minimizes the risk of service disruptions that could lead to data loss, transaction errors, or delays. This reliability builds trust and enhances the overall customer experience, fostering stronger client relationships and brand loyalty.

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For employees, CDP is a critical component that supports their ability to perform their roles effectively. With CDP in place, employees can be confident that their work is safeguarded against unexpected disruptions, such as hardware failures or cyber-attacks. This not only reduces the stress and potential downtime associated with data recovery but also allows employees to maintain productivity, focus on delivering value, and continue business operations with minimal interruption. In essence, CDP empowers employees to work efficiently and securely, knowing that the integrity of the business’s data is continuously protected.

Continuous data protection and continuous availability are key features that a large organization should have in our modern world. Working together, they mean that a business can present a calm, composed face to its clients, ensuring good UX even if there’s a severe error behind the scenes. In business, appearance and UX is fundamental, so ensuring that your organization is protected is vital.